Mark Spates’s Innovation Checklist

An innovation must be a “must have,” says CIW speaker and Internet of Things Consortium President Mark Spates. So, how do you ensure something’s usefulness, efficiency and ability to go to market? Follow Spates’s innovation checklist!

  1. What human behavior will the device satisfy?

  2. What value will consumers associate with the device?

  3. To achieve this value, what experience must the device replace?

  4. What is the immediate extended value consumers will receive from device?

  5. How does the device leverage data and ecosystems to transform human perception and behavior?

Erin Robertson is managing editor at Chicago Ideas.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.