Meet the Lab Host gives you an inside look at the innovative, creative, forward-thinking Chicago organizations hosting CIW 2014 Labs.  To learn more about 2014 programming, consult our online schedule.  Tickets go on sale to the general public September 2, 2014.

Join dough Co–CEO Tom Sosnoff for a crash course in disruptive investing Wednesday, October 15 at 1 p.m.

dough, Inc. is disrupting the investment industry with the kind of straightforward, practical financial advice not approved by Wall Street. As a part of its educational efforts, the company includes tastytrade, the fastest growing online financial network. dough’s financial experts talked to us about how dough is breaking the financial mold and how they’ll empower Lab attendees to take control of their finances.

Learn more about tastytrade’s financial philosophy with dough Co–CEO Tom Sosnoff and President and Co–CEO Kristi Ross at their CIW 2013 talk.

In three sentences or fewer, what is your organization’s manifesto or mission?

tastytrade’s and dough’s mission is to transform the way people of all experience levels, ages and demographics approach investing. We break the Wall Street mold of paying for unhelpful advice that encourages investors to play into Wall Street’s fee
structure. tastytrade and dough help people connect the dots between their everyday lives and successful investing, and bring about powerful change not only to individuals, but to our entire society.

Why Chicago?  Tell us why this idea or organization is based in Chicago, how you think the city has supported the project and how you think the project contributes to our city. 

dough’s Co–CEO Tom Sosnoff is a true Chicago entrepreneur, a recognized online brokerage innovator and sought-after financial educator building disruptive financial businesses. Sosoff is a former Chicago Board Options Exchange trader and founder of thinkorswim, which sold to TDAmeritrade in 2009.  Sosnoff is revolutionizing the way that people consume financial information and technology. With the powerful connections of finance, tech and media, Chicago is the perfect city to lead this revolution.

Give us a sneak peek of what we should expect at your Lab.  What hands-on, interactive activities do you have planned for participants?  (But don’t tell us everything—keep some of your Lab a surprise!)

Lab attendees will produce their own segment to air on our in-company network. You’ll work with our trading and research team on a financial disruptive and educational tastytrade program. During the Lab, attendees will learn why this financial information is being presented, and help produce the piece of content for the show. You might even have the opportunity to be the star of the segment!

We want to be in the know!  Name one person, place or thing that you think is one of Chicago’s best-kept secrets—a secret until now, of course.  

Case Sosnoff—Case is the star of the popular tastytrade segment Where Do I Start?, which is revolutionizing the way that millennials look at investing. Case puts her money where her mouth is every day live on her show, where she is taking a strategic and probability-based approach to her own personal finances.

Q&As are edited for clarity and length.